[A-Z] Google Tag Manager from basic to tag specialist

[100% Off] [A-Z] Google Tag Manager from basic to tag specialist Udemy Coupon

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Hello, I welcome you to this more technical course than the previous one on analytics fundamentals,

I will explain in more detail how to “develop efficiently” to Google Analytics through tags and events in Tag Manager. I will present an introduction to Interface and each module will have practical cases.

If you want to start with a small introduction to the tag manager going through the measurement and implementation plan, I beg you first VISIT my course GRATUITOUS

“Fundamentals of web analytics and the Tag Manager administrator” – linked to this course.

For the course of initiation level, The index that we saw is the interface and structure of the account, in this we will see more in detail:

  • labels

  • variables

  • activators

  • events and GA integration

  • integration with third parties

  • create multiple custom events

  • more bonuses and new updates

To get to correctly configure the tags and events, goals, conversions for Google Analytics in Tag Manager. The course is very complete for beginners.

Following the intermediate level, let’s see more advanced concepts that will be useful for the custom development of labels and the extraction of the variables necessary for web analytics.


  • you will learn to collect the variables for the Dynamic Remarketing

  • understand how a pixel is created Facebook Ads and Instagram

  • assist your department in uploading labels Google Ads, Twitter, Linkedin and more

  • collect the e-commerce variables and send the Custom events to Google Analytics

  • Fundamentals of JavaScript for specific use on the web

  • and much more.

Several will be displayed practical examples and more technical tutorials; as well as invitations to seminars, webinar also on my YouTube channel.

Who is this course for?

Mainly to become Technical Digital Analyst, the new professional figure in high demand in agencies and marketing and media companies, a hybrid between front-end developers and digital analysts, who understand business, objectives, marketing and campaigns, as well as correctly measure user events, carry out testing CRO and analyze the data through insights in Google Data Studio or similar. It is certainly a course with more technical modules that prepares you for this job.

  • Do you need personalized advice?

Advanced courses are also available through one-on-one tutoring. You can search my profile and hire the tutoring in Superprof: superprof is marcusRB or through my personal website.

The course will be taught by:
Marco Russo:

I come from the world of economics and finance, I have worked as a financial advisor at BBVA for investment banking, going through Digital Marketing and payment traffic specialist (Google Ads). The passion for solving problems motivates me to study Business Analytics & Data Analytics and maintain this hybrid profile of (business and IT).

Currently I know and work with the following languages ​​JavaScript, SQL, Python, R. I have worked as front / back mainly with HTML, CSS, PHP, Go for the tasks of creating measurement analytics. Specialized in data mining, digital marketing, SEO SEM, and jointly with the exploitation and visualization of data.

I have created three training schools years ago KPIschool, DataSchool and aiSchool project in full growth. Separated by fundamental and advanced Digital Marketing programs (Google Ads, Google Analytics, Google Tag Manager, Data Studio and Optimize, and Data Science: Big Data and data modeling, SQL and noSQL databases, Python, R Language, Data Visualization and Business Intelligence Discipline STEM, which Raspberry Pi and Arduino, and IoT Internet of Things as well as data analysis and visualization tools, Power BI, Tableau.

Finally I have many qualities as a teacher and tutor from digital analytics to data analytics. Since 2012 as a teacher in master’s and postgraduate programs in various business schools, including EAE Business School, IMF, IIM Marketing Institute, AdveiSchool, Digital Brain, Neoland, Fictizia as well as a trainer at the Madrid Chamber of Commerce and many others associations and cooperatives.

Creator of various digital marketing courses on premium platforms, seminars and webinars at various business schools. In addition to being a collaborating professor with the Open University of Catalonia (subjects of data visualization, data mining and machine learning) and tutor of the official Data Science master’s degree.

Currently I am collaborating in different training projects getting closer to the American world, especially Peru, Colombia, Mexico, Argentina, Chile, among others with learning plans more tailored to the student.

Instructors: Marco Russo

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